Back-to-School for EdTech Startups

The onslaught of back-to-school ads are filling students, parents, and educators with a mixture of fear, excitement, and anticipation.

Guess what? As an EdTech Startup, you need to be gearing up for the start of school as well. At BLOQQ, we constantly stress the importance of understanding the Education Budget Cycle. What does the back-to-school season look like? Teachers are piling back into school as they prep their classrooms and lessons while simultaneously preparing for professional development. Administrators are juggling a million tasks from classroom assignments, schedule changes, and technology roll-outs. Where does your EdTech startup fit in this puzzle?

Ensure that your product is reliable

The start of a new school year can be a time of opportunity as many educators are willing to try new products, with a caveat. A new school year means an adjustment and orientation with new technology as student capabilities are all across the board. Educators need to ensure their students can access and utilize the platform with ease while also showing learning progress and results.

Comprehensive professional development

In today’s market, your product needs to be “plug & go” so educators can make an account and get started using the platform without having to speak to anyone. This new model of sales can lead to a unique challenge. How do you make the most of professional development when teachers’ comfort with your platform can vary greatly? Professional development isn’t something you can wing or throw together at the last minute. Solid professional development needs to be built with an eye toward fidelity and adoption.

Spend your marketing dollars wisely

Marketing to educators really comes down to three things. First, what problems are teachers and students experiencing, and how can you solve them? Second, can you demonstrate how easy it is to access and use your platform with students? Finally, are you using the best platforms to market to your audience? LinkedIn is the best platform for some products whereas, TikTok or Pinterest might be a much better fit for other platforms. At BLOQQ, we will work with you to build a plan that will help you find and get through to the right audience.