Reaching the Most Powerful Group at a School — The PTA

PTAs — they’re the group that raises funds successfully year after year, and they fight hard for what’s best for their kids every single day. When your product gets on their radar, you’re bound for success. But how can you reach this elusive spot? We’ll dive into a few techniques in the post below:

Begin with the Basics — A High Quality Cold Email

It may seem too simple, but one of the easiest ways to get in with PTAs is to contact them directly. Gather email addresses for local schools and send out an email sequence to introduce your business and all that it has to offer to local students — and the PTA.

A few tips for a cold email that will get results:

• Start with a strong subject

• Keep it short, mentioning only the most important points

• Share important tips or pieces of information, making the message valuable to the recipient

• End with a call to action to contact your team today

Get Creative — Catch Members Where Their Work Takes Place

As you’re probably aware, cold emails don’t always work. They might end up in the recipient’s spam folder, or they might be skimmed over since they aren’t coming from a recognized name.

• Join in on PTA fundraising efforts — One of the most important tasks for PTAs is fundraising. Try to grab onto this interest by offering your hand as they raise their yearly budget requirements. If they’re hosting a silent auction, offer a basket or a coupon for free services. This will not only introduce your business to the team, it’ll help them see that you’re there to help their mission —and the students they support— as well.

• Offer a PTA deal — Honor how hard these parents work with a special discount or program offer. They’ll appreciate having their efforts recognized, and your name will move to the inside of their list.

• Utilize a service to expedite your business growth — At BLOQQ, we can help your organization with market entry and growth, bringing you to the space you need to be in to impress the PTAs you reach out to every time.

Overall, reaching PTAs can be a simple process. Don’t be overwhelmed by the power they hold — your organization is worth their time and funds. Try a few methods to contact PTAs at the schools you want to work with and let us know if we can be of help in any way.