Social Media Best Practices for EdTech Startups

As an EdTech startup, social media can be a valuable tool for promoting your brand and reaching potential customers. Posting on social media can help you connect with your audience, showcase your products or services, and drive traffic to your website. In order to see success, there is a clear set of best practices that should be followed when posting on social media.

Know your platform

When it comes to creating content, it's important to consider the platform you're using and the preferences of your audience. For example, visual content such as photos and videos tend to perform well on platforms like Instagram and TikTok, while text-based content is often more effective on Twitter. Further, ensure that your content is aligned with the platform's dimensions so images look their best. HootSuite shares each platform and their dimensions here.

Storytelling does best

Not everyone wants to hear a list of features and benefits. In fact, posts about “What” you are actually seem to perform the worst! Typically, posts that perform the best tell a story, show the value of your product, and how consumers use it. You can even grab a teacher who loves your product to make a video about it!

Keep on brand

It is imperative to keep your social media feed consistent with your brand. With an excess of different fonts, colors, and messages - a potential customer can get lost. Plus, it is not aesthetically pleasing! Check out how NearPod ensures they stay consistently on brand, engaging, and relevant to their educator audience:

Engage with your community

It's important to regularly respond to comments and messages from your followers and engage with them in a meaningful manner. Authentic engagement helps to build a sense of community around your brand and keeps your followers interested. It is also essential to engage with non-followers and follow hashtags that are aligned with your brand. On Instagram, the hashtags #teachersfollowteachers and #teachersofinstagram may be a good place to start in the edtech space. On Twitter, #edutwitter and #edtech can be a popular hashtag to engage with!

Consistency is key

On all platforms, consistency is necessary in order to grow your profiles. For platforms like Instagram, Twitter, Facebook, and Pinterest - you should be posting at least 3-4 times a week. For LinkedIn, you can post 1-2 times a week, with high quality content. The TikTok algorithm favors frequency the most - with maximum engagement when posting multiple times a day.

Boost your posts

Paid social media advertising allows you to target specific demographics and drive traffic to your website or landing pages. Using boosted posts on Instagram and Facebook created the opportunity to reach more customers, even on a limited budget.

Analyze your Efforts

There are two hard and fast truths about social media marketing. First, Social media audiences, marketing, and “truths” are constantly changing. Second, social media, more than any other form of marketing, will surprise and shock you on a regular basis. For this reason, it is critical to routinely analyze your social media marketing efforts. Perhaps you’ll decide you need to do A/B testing, maybe you need to focus on customer discovery, or you may find that videos where your CEO’s dog interrupts are pure marketing gold!

Overall, posting on social media can be a powerful tool for promoting your EdTech startup and connecting with your audience. By following best practices, you can effectively use social media to achieve your marketing goals.