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Educators are uniquely awesome, so your marketing should be too.
Startups are all too quick to neglect marketing efforts as they work to build a quality product and close sales. Often, founders view marketing as expensive and time-consuming, or they contract with a company that doesn’t understand the unique education market. A solid marketing strategy will pay off in the long run by building your brand awareness, expanding your customer base, and ultimately leading to happy customers who will sing your praises. Why is a comprehensive marketing strategy essential to your product’s success?
Build Brand Awareness
The Education Technology market is expected to continue to see double-digit growth for at least the next decade. There are currently an estimated 20,000+ education technology companies vying for a piece of the market. Educators are overwhelmed by the number of education technology options and they are skeptical that products will actually live up to their promises. A sales tactic reminiscent of a used car lot will not only fail with this audience but will also tarnish the brand. Your first step must be to build a solid marketing strategy around brand awareness while creating credibility and relationships with the audience.
Consistency Drives Sales
When you have a lot of plates spinning it is so easy to ignore marketing, then all of a sudden you find the time and you go a little crazy. It doesn’t help your cause to spam your potential clients three times in one week and then go radio silent for the next 90 days while you work on the next product push. With a comprehensive marketing strategy - you will have consistent messaging and branding across all modes of communication. With timely messages via social media, website, blog, email campaigns, and conferences, you will build your customer base.
Identify Your Ideal Target Market
As a founder, you are passionate about your product and the subject area you cover. Marketing can support your goal of finding these markets to see where your leads are coming from. Maybe your social studies product would be ideal for districts focusing on non-fiction reading. Perhaps you are located in Kansas, but your product is perfect for education initiatives in California. In order to grow and develop your customer base, we must dig into your product and identify where and how your product has the most value.
Improve Retention & Loyalty
It is easy to focus on new sales and ignore the sales you’ve already made. This would be a huge mistake. Creating and maintaining client relationships is key to your organization’s success. Your best marketing asset is a happy existing customer. Keep these customers engaged on social media, and you will have them doing the marketing for you!
With a solid marketing strategy in place, your platform and solution will become established enough to begin to gain attention and acceptance.
We specialize in the unique education market and our door is open to discussing your marketing strategy: www.bloqq.net/contact
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