The Challenges of the U.S. Education Market

Launching in the U.S. Education Market can be an intimidating venture. Many become discouraged and overwhelmed by the challenges of doing business in the space. However, there are over 26 billion dollars of opportunity for edtech organizations in the U.S. - which is only expected to grow.

Cyclical

We constantly reiterate to our partners the seasonal nature of the education budget cycle. Your opportunity to execute, repeat, and scale hinges on aligning key business functions to the evaluation and decision cycles in the market. While this might seem like a headache, you are more likely to succeed by knowing when to execute.

Complex

It is no secret that the K12 education space is complex. With one country and many markets, it can be difficult to fully understand what to execute and where. However, with so many segments, the complex nature of the education sector can help you prioritize where you will most likely see the fruits of your labor.

Closing the gap

The education market is sophisticated and educators are trying to close the gap between edtech sophistication and educational progress. However, if educators see that your product is helping them close this gap - you will have champions singing your praises.

Mature

The education market is mature. Educators do not go into the space for money, recognition, and time off. They are there because they have a passion for students. This requires you to deliver real solutions, authenticity, and share the same priority.

Crowded

The market is jam-packed with competitors, but this is not a reason to feel discouraged. Opportunity exists to demonstrate how you are different. At BLOQQ, we work with our partners to identify those unique differentiators that separate you from the crowd.

BLOQQ can support you in turning challenges into opportunities for your edtech organization. Schedule a call with us here to discuss how we can help.